Investors are in a jam. Unpredictable markets, a volatile world economy, and a bewildering number of investment choices create a dangerous landscape for individual and institutional investors alike. To meet this challenge, The Investor's Paradox helps us make the right choices -- and avoid the wrong ones. Doing so, however, is not based on market savvy, but by confronting our own subconscious biases and behavioral quirks. A paradox we all face is the natural desire for more choice in our lives, yet the more we have, the less satisfied we become – whether we're at the grocery store, choosing doctors, or flipping through hundreds of TV channels. So, too, with investing, where literally tens of thousands of choices can overwhelm. Hence "the investor's paradox": We crave abundant investment choices to conquer tricky markets, yet with greater flexibility, the more overwhelmed and less empowered we become. Written in accessible, jargon-free language, the book offers not only practical tools for investment success but also a message of empowerment for investors drowning in possibility.